Digital Experience Director

Company: The National Council of Young Men's Christian Asso
Location: Newport News
Posted on: January 31, 2025

Job Description:

Under the supervision of the Executive Director of Marketing and Communications and in harmony with the mission and purpose of the established policies and goals of the YMCA, the Digital Experience Director is responsible for the management of multi-channel digital marketing including, but not limited to, online, mobile, social, search, display, interactive, platform integration, and digital content development. This key role is responsible for managing all YMCAVP digital properties through the following four phases:

• Customer requirements and roadmap development
• UX design and delivery
• Content, performance, and optimization
• E-commerce and conversionMinimum Requirements:

• Bachelor's degree in marketing, communication technology, new media, or relevant field of study preferred.
• Experience in digital marketing, web design, and analytics.
• Skilled in identifying, implementing, and working with the latest marketing technologies and enterprise applications. Proven ability to be an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines.
• Knowledge in the effective use of major social media platforms, Adobe Creative Suite, Canva, and Microsoft Office; Drupal experience preferred.
• Excellent project and time management skills, written, verbal, and visual communication skills, including the ability to compose basic content and write and edit stories.
• General awareness or experience in marketing planning and workflows.
• Experience with Microsoft products, including Word, Excel, and PowerPoint.
• Ability to manage multiple tasks at one time.
• Ability to effectively communicate with staff.
• Certification in CPR/ First Aid/AED/02 required within 60 days of hire.
• Complete and maintain required training to include New Employee Orientation (NEO), Bloodborne Pathogens, Child Abuse Prevention (CAP), and Sexual Harassment.
• Satisfactory completion of a criminal background check and Child Protective Services check.
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Keywords: The National Council of Young Men's Christian Asso, Chesapeake , Digital Experience Director, Executive , Newport News, Virginia